Consistently innovative companies hold 3 times the market share, make 6 times the revenue, 3-5 times the profits, and do 50% better during recessions than the average company.
Dr. Yoram Solomon spent more than a decade researching what makes some companies, and their employees, creative and innovative, and others not.
He found that the critical factor is the existence (or lack thereof) of innovation culture. Or, as Peter Drucker once said: "Culture eats strategy for breakfast."
Further insightful research done by Dr. Solomon revealed something else: innovation culture will only exist once there is a high level of trust in the organization. Over the past decade he developed the formula for building and sustaining trust in the organization, and in any relationship.
